Power. Efficiency. Capability. These are words that are often evoked in the hotly contested light duty truck category. While not every truck can live up to them, the new Dodge RAM does without question. The truth is, the 2017 RAM 1500 not only favorably matches with its competitors in such criteria, but offers several class exclusive features that clearly define it in the segment.
The RAM lineup has been a major success since the truck underwent a major redesign for the 1994 model year. Gone was the boxy, pedestrian look of the old D-Series truck. To better compete with other offerings, RAM went for a sleeker design reminiscent of big-rigs, and catered directly to consumers looking for a comfortable, user friendly large truck. The spirit of this look has carried on into the newest generation of RAM trucks, with more features to suit you for recreation or business.
Introduced in the fall of 2008, the current generation RAM 1500 (the RAM brand was spun-off from Dodge in 2009) has undergone continual changes.