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Why Right Now is the Best Time to Buy a New Truck

3 minute read

By Heather Fishel

Trucks are a big investment, so it’s understandable why you might be waiting for the right time to purchase one. The good news is you don’t necessarily have to wait around for a certain month or day. Deals happen all year round, especially on last year’s models. Dealerships are ready to make a deal and offer you impressive discounts. You can score a great price – and even more significant rebates – if you shop for a new truck right now. Search online to see what dealerships in your area are offering.

Auto dealerships are always motivated to make sales, especially during holidays and at the end of each month. They’re more open to negotiating, more open to discounts, and more open to giving you a great deal. So, if you’re looking for a truck, there’s no better time to buy. Search online now to see what kinds of offers are available late in the year.

Here’s why now is the best time to buy a new truck.

Dealerships Need to Make Sales Right Now

Dealerships and sales staff are notoriously known for wanting to make a sale every chance they get. But they are especially keen on sealing the deal with a customer at the end of every month. Why do auto dealerships become so interested in making deals at the end of the month? Well, there’s a lot on the line for dealerships and their sales staff.

When you purchase a new truck at the very end of the financial quarter, dealerships are trying to squeeze in as many sales as possible to make sure they hit their required milestones. Dealerships have both annual sales goals and monthly sales goals to meet. This makes end-of-month and end-of-quarter shopping the perfect opportunity to save.

If a dealership hasn’t met its goals yet, the salespeople will be more willing to make a deal. In fact, if you wait until the very end of the month or year, you could save approximately 8.3 percent on a new truck.

There’s one more pressing problem for auto dealerships as the end of the year arrives. The end of the year means this year’s vehicles will no longer be the latest models. For example, at the end of this year, all last year’s models need to sell. Shoppers who arrive in the new year are going to want the latest models, not something from last year. 

As a result, dealerships start marking down “last year’s” models. This gives them more room to sell the incoming year’s models, which are more expensive and likely to make more money. For example, if you visit your local dealership at the end of the year, you’ll find older models are deeply discounted to incentivize buyers.

You Can Find Offers on the Hottest Trucks From Last Year

While dealerships work to meet their sales goals and clear out old inventory, you can shop around for great deals on some of the hottest-selling trucks. Most of the times, last year’s models will still come with the desirable bells and whistles you see in current year models. So, you’re not missing much by shopping for last year’s inventory. Plus, you’ll be saving money.

Discounts and offers throughout the year typically include a wide range of perks. You can find 0 percent financing offers, financial incentives, and even some no money down or due at signing options. Discounts on the MSRP are also very common, with dealerships offering an average 16 to 22 percent off the full price.

Look for auto dealerships that are hosting regular sales events or holiday discounts. Ram Trucks, for example, offers a Big Finish sale event that deeply discounts some of the toughest trucks. During the Ram Big Finish, you can get employee pricing plus additional discounts.

Search Online to See the Latest Truck Offers in Your Area

Trucks of all sizes and capabilities are available at a discount. But you’ll have to do your research in order to find them — and deals won’t last long. So, you’ll want to search online to see what’s available right now. You can browse the offers, sale events, and other deals available right online and compare multiple dealerships and truck models at once.

Then, you can head to the dealership to start negotiations so you can pay even less and get a great deal. Keep in mind that deals will vary from dealership to dealership. That’s why you’ll want to see how much price comparing you can do online before heading over to just any dealership. This will help ensure you will be buying the best vehicle at the best price.


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